Marketing Solutions for Small Businesses

 Key Light Digital Media is a creative collective led by Keith Potteiger, supported by a growing network of designers, storytellers, and media producers who share his passion for helping local businesses shine. 

 With more than 30 years in creative media and marketing, Keith has built a career helping ideas take shape — on stage, on screen, and online. His creative journey began in scenic design, where he learned how to build environments that told stories long before websites existed. That same eye for composition and storytelling carried through years in television production, magazine publishing, and digital media — shaping a hands-on approach that blends artistry with practicality. 

Broadcast & Early Media Roots
Keith refined his production and storytelling skills while working with WTOL 11 (CBS) and FOX 36 (Fox affiliate), gaining real-world experience in live television, commercial production, and on-air creative direction. Those years in broadcast taught him how to capture attention and communicate clearly — skills that now guide his marketing and web design work. 

Today: Key Light Digital Media
Through Key Light Digital Media, Keith partners with businesses that value experience, quality, and local connection. His work blends web design, photography, video production, and strategic marketing to help brands stand out and grow. Every project is built on collaboration, honesty, and creative craftsmanship — the same principles that have guided his career for three decades. 

Career Highlights

• Scenic Design & Set Building – Developed early creative roots and a strong sense for composition and storytelling.
• Broadcast Television – WTOL 11 and FOX 36; fast-paced production and live creative direction.
• Findlay Living Magazine – Co-founder and senior partner; combined writing, design, photography, and marketing for over a decade of regional storytelling.
• Key Light Digital Media – Owner and creative lead since 2012, providing full-service marketing to regional and out-of-state clients.

A Personal Note

Keith believes great marketing should feel personal — built on trust, creativity, and results. He continues to collaborate with local and regional clients who share his passion for quality work that connects with real people.

Let’s connect. Whether you’re a local business owner, a creative collaborator, or someone with a story to tell, Keith would love to help you bring your ideas to life.