About us

 With over 30 years in creative media and marketing, Keith Potteiger has built a career helping ideas take shape — on stage, on screen, and online. His creative path began in scenic design, where he learned how to build environments that told stories long before websites existed. That same sense of design and storytelling carried through years in television production, magazine publishing, and digital media — shaping a hands-on approach that blends artistry with practicality.

Keith refined his production and storytelling skills while working with WTOL 11 (CBS) and FOX 36 (FOX affiliate), gaining real-world experience in live television, commercial production, and on-air creative. Those years in broadcast shaped his ability to capture attention and communicate clearly — skills that now guide his work in marketing and web design.

Through KeyLight Digital Media, Keith serves as a marketing partner for businesses that value experience, quality, and local connection. His work combines web design, photography, video production, and strategic marketing — helping brands stand out and grow across industries.

Career Highlights

Scenic Design & Set Building – Early creative roots, where Keith developed his eye for composition and storytelling.

Broadcast Television – WTOL 11 and FOX 36; fast-paced production and creative direction.

Findlay Living Magazine – Co-founder and senior partner; writing, design, photography, and marketing combined for a decade of regional storytelling.

KeyLight Digital Media – Owner and creative lead since 2012, providing full-service marketing to regional and out-of-state clients.